To those who have no idea who I am, I support mission-driven entrepreneurs with millionaire mindset mentorship, mindset resets so that they can claim the impact, the lifestyle, the financial freedom and the authentic success that they deserve. Being themselves.

I used to think success was hard work and a whole lot of luck. It’s not luck. Luck does have a small part to play, but the luck factor I feel is vastly overrated. Why do I say that? Because I know now that success is a science, it’s certain things done in a certain way.

It’s mindset and then mechanics, it’s mental reps, it’s mental stamina, creative thinking, innovative thinking, problem-solving, pivoting fast to turn a challenge into an opportunity in business, in relationships, in life.

Success is mental. The ability to get onto the field and play the game every single day at your peak is mental. The legacy builders who became a force for good around the world, the inventors, the innovators, great leaders in public life, the great empire builders who went on to become philanthropists and multiplied their impact through their endowments.

All of them thought a certain way. They embodied these principles of success and the most powerful self-help book that does a deep dive into identifying these principles and then gives a roadmap to apply these principles is Think and Grow Rich.

If you’d love to know more or study the principles of success and the chief reasons why failure brings down the most well-intentioned people, go no further than Napoleon Hill’s book, which has arguably created more millionaires than any other mentorship of its kind.

And this is exactly what my company, the Proctor Gallagher Institute, is globally respected for – for helping those entrepreneurs who are on a mission through their businesses. Those who see themselves as a force for good in the world as force multipliers, change agents, those who value their time more than any other resource. We support those individuals in thinking like those legacy builders and applying these principles to their lives and to their businesses.

This definitely made a huge difference in my life, studying and applying these principles of success, but that’s for another time. But it is important for me to say, that’s why I do what I do – supporting our community of entrepreneurs to level up with their mind, working smarter, not harder.

Because we know that running our businesses is hard work. It’s hard work, it’s work that we enjoy, work that we will want to stay heavily invested in either directly or indirectly because it’s so close to our heart. But it doesn’t have to be unnecessarily hard.

It is possible to have fun. It is possible to be energy efficient. It is possible to be very, very intentional, aligned and it is possible to learn from those who’ve been there before. And that’s basically my philosophy as a Proctor Gallagher consultant. And it’s also my own snapshot of my entrepreneurial journey over the last 18 months.

If you’ve stayed with me till now, thank you. It’s my time to express my gratitude for your time and attention. So let’s ask ourselves and figure this out.

How can we make scaling up easier?

Well, in my study of Think and Grow Rich and the mentorship program that I facilitate, Napoleon Hill talks about definiteness of purpose. Clarifying the mission, the purpose at a very early stage has been very beneficial for me. So think about this wherever you are in your entrepreneurial journey.

Maybe you have an idea. Maybe it’s weak, maybe it’s on the website, but is it crystal clear to you? Are you locked into it? Is it front and center with every business decision that you’re making? If not, you’ll want to make that happen. It’s your why that will see you through the downs, the frustrations, it’s your why that will help you bounce back bigger, better, stronger. It’s your why that will force you to think creatively and innovatively because quitting then will not be an option. When your why is driving you, quitting is never an option.

Next are you and your company embodying your why? That means your relationships with your partners, associates, investors, collaborators, suppliers, all of them should be put through this litmus test. It might feel like work at this stage and it could be, but the pay-offs are huge — harmonious relationships, sealing deals with a massive degree of confidence with people who, you know, value you for your integrity and yeah, servicing clients will not feel like pulling teeth. You’ll be saying no to those who are not aligned with your values and your why. And it may feel awkward turning down business at first, but it’s worth it because our business is our personal brand and we don’t really want the burden and costs down the line attached to unaligned action.

The third point is employees and teams. Once you’ve made your why a non-negotiable, you want to find creative ways of assessing your teams on markers that are evidence of how well they resonate with your why and how much of your why is showing up or not in their results.

Are they willing to be more than employees? Are they taking pride in building something meaningful with you? Are you willing to reward them, incentivize them as owner-employees? And that could mean realigning compensation, policies, packages, but again, it would be more than worth it.

It will also mean having the courage of your conviction to let go those who are not a match.

All of these are issues you’ll need to consider, but if you make your why live and breathe through your company and back it up with policies, systems, processes to enforce your values, you will stand out in the crowd.

You will definitely enjoy a self-sustaining, fast-growing, highly reputable, a highly profitable enterprise faster than you can imagine.

And what if you’re currently a one man, one woman team like I am. Well, then when you outsource, you outsource to those who share your why. Whatever you insource, as you wear your different hats, the CEO hat, the CFO hat, the Chief Innovation Officer hat, you hold yourself to account against your own standards – against your why.

You are your business. Your mission matters. Your growth matters. Your contribution matters. It matters to you. It matters to us, your community, and it matters to the whole world.